It’s important to bear in mind that this model isn’t linear in any way. Together, these stages work as a map designers can use to organize their thoughts in order to improve the creative process. The official Double Diamond design model has four stages: Discovery, Definition, Development and Delivery. These stages within the creative process were better divided by the Council, coming to what we now know as the Double Diamond design model. Each company had their own name for this process, each company did it a particular way - but creative employees all went through these stages whenever they were faced with a problem, a difficult task or a promising opportunity.

The Council wanted to learn more about how people process information in order to create solutions - and they were surprised to find that across all companies, people went through the same steps in search of innovation. The British Design Council made it official following a long study that involved corporate giants such as Microsoft, Starbucks, Sony and LEGO. Simply put, the Double Diamond design model is a system designers can follow in their creative process. While it has been around for a while, many designers are still unclear what this model is or what it entails. The Double Diamond design model has been around since it was officially invented by the British Design Council, back in 2005. That’s why we have the Double Diamond model - a road map for people who want to create things. The creative process of creating a solution to a problem can be a maze.

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